Bold Art. Memorable Spaces.
Brands People Remember.
Brand identity, murals, and packaging for restaurants, breweries, and consumer brands. Based in Columbus, working nationwide.
Building
Brands & Spaces That Cultivate Community
My name is Jack Kelly, but I’ve been Ajax since before I was born. I run Ajax Anvil Co., a creative studio in Columbus making murals, brand identities, packaging, and merch for restaurants, breweries, and consumer brands.
The best work comes from digging into the cross-section of what actually makes you and your business - you. So much of life happens behind a screen now. The places worth leaving the house for are the ones that feel like somebody meant it.
CREATIVE SERVICES
The whole visual world of your business: logo systems, color and type, menus, signage, packaging direction. I build identities that hold up everywhere you show up, from a storefront to a phone screen to a trade show floor. Most projects start here, and everything else gets easier once it's settled.
Placemaking with the right creative vision and some paint. Interior and exterior murals for restaurants, breweries, retail, and libraries, plus storefronts and trade show booths. I work from your business goals, not just the wall, so the finished piece pulls people in and gives them a reason to take a picture.
I spent ten years in apparel before this, which means I know how things actually get made. Apparel, packaging, print, and the small stuff that carries a brand further than an ad does. The goal is merch people keep and packaging that earns its shelf, not landfill with your logo on it.
SELECTED WORK
Brand Refresh & Trade Show · Sonora, CA
A $100K Boost in Sales
A sharper logo, a redesigned trade show booth, and packaging for their monthly groomer supply clubs. Trade show sales increased over $100,000 the next year.
Mural, Merch & Packaging · Anaheim, CA
One Wall, a Whole Brand Package
Painted in 2021, while lockdowns had everything on pause, “Sending Out Light” became a landmark on its corner of the 405. The same artwork carried onto tees, glassware, bandanas, and a hazy IPA can.
Children’s Mural · Lebanon, OH
A Beanstalk for a Carnegie Library
A Jack and the Beanstalk mural for the children’s area, created as part of the renovation of a historic Carnegie library. “My expectations were blown away.” — Stacy Books, Library Director
TESTIMONIALS
“Working with Jack helped us find our true brand identity. Do yourself a favor and start talking to Jack. He will change you and your business’s life!”
Dustin Lee, Founding Partner, Chimmelier
“The booth came out more incredible than I could’ve even imagined. Our trade show sales went up over $100,000 from one year to the next with the new booth!”
Jill Hailey, Owner, Foxy Roxy’s Supply Co.
“Jack’s capabilities in multiple art styles and finesse across various types of media were EXACTLY what we needed. Make him your go-to creative for getting what you need, when you need it, no fuss.”
Cambria Griffith, Marketing Director, Radiant Beer Co.